Vision, Mission, Strategy and Values

RSL WA enables veterans and their families to thrive through sustainable, relevant support and services whilst retaining the full confidence of community and all stakeholders.

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Our Vision

“We believe in enabling veterans and their families to thrive in the community”.

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STRATEGY

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To accomplish our mission, we are committed to the following strategic outcomes:

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RSL WA is relevant, agile, and inclusive for veterans and their families

• A clear value proposition for current and prospective members, including a sense of place and purpose for all veterans.
• Regular engagement between RSL WA State Branch, Sub-Branches and members through two-way flows of information.
• Members and veterans can easily access RSL WA support and services regardless of ability or geographical location.
• Enhancement of current service offering and increasing discretionary services that align with the RSL WA vision and mission.
• Demonstrate agility in readily adapting to sector and social changes.

Strengthen RSL WA for future generations

• Commercial performance is centred on strong fiscal responsibility and revenue generation to ensure delivery of core services and discretionary programs.
• Approaches to governance are enhanced and simplified to ensure alignment with the expectations of a modern organisation and ease of implementation across Sub-Branches.
• Systems support the capture of relevant data to inform decision making across the organisation.
• Regular and effective fundraising which contributes to ongoing income streams.
• State Branch has the capability and capacity to redirect effort on priority activities whilst ensuring continuity of base support and services.

RSL WA is a trusted and credible organisation

• Commemorative activities are modernised to ensure increased participation across the WA community.
• RSL WA is the partner of choice for veteran-related by Government, Ex-Service Organisations (ESOs) and corporate enterprise.
• Enhanced partnership with Defence industry, including relevant service delivery and support for AUKUS.
• Systems support he accurate and timely reporting of information which demonstrates transparency across the organisation.
• Veterans consider the involvement in RSL WA a natural continuation of service.
• Veterans programs and commemorative activities are promoted through strategic and targeted marketing campaigns which enhance awareness of the RSL WA brand.
• RSL WA is a community leader in WA through participation in events and activities which have a positive impact on local communities.